I’m not afraid of people laughing at me or if they don’t get it.' 'It’s a fun thing to be able to draw and create your own world, and sometimes it is funny.

'A lot of art is lacking a sense of humour,' says Cox. He compares it to walking into a shop and standing agape at the barrage of images, shapes and letters on the shelves and his ultimate aim is that viewers spend time poring over his doodles to decipher them.Ībove all though, his work is about having fun, and not taking things too seriously. His work is characterised by its sheer busyness: it’s packed with strange symbols, odd little characters and complex scenes. For such a seemingly simple idea – essentially his style is thick black line work on white backgrounds – Cox has built up an impressively distinct style. Over the years Cox has chalked up clients including MTV, Adidas and Cass Art, working for people who are clearly enamoured with what he calls his 'growing drawing virus'. In interviews with the artist, it’s charmingly hard to tell just how much he believes this place of pure white space and infinite doodling possibilities to be a reality.

What started out as usual childhood scribbles over everything from school books to his parents’ furniture has since evolved into not only a career but an entirely new universe dubbed – you guessed it – DoodleLand.

Mr doodle artist