One is to reach new viewers to increase brand awareness.

Video SEO is used in a few different ways. As for its success in marketing, video content makes online purchases 1.6x more likely. This is one reason why companies using video are likely to have 41% more web traffic from search than non-users.Īnother reflection of this fact is that video on social media produces 1,200% more shares than text and images combined. Search engines prioritize video content because consumers prefer it.

Therefore, video SEO refers to the process of optimizing the quality and quantity of website traffic through organic video search engine results. However, search ranking mostly relies on the description text and context of a video. Since automatic algorithms determine search engine ranking, these algorithms can watch a video and determine a few basic things about its contents. What is Live Video SEO? Live Video SEO: What Digital Marketers & Broadcasters Need to Know in 2022 Therefore, if your website appears high in the results list for relevant terms, this is beneficial for your business. By the time we’re at the 5th result, we’re into the single digits. The second result gathers only 15%, and the third result gathers 10%. The first result in a Google Search accounts for about a third of clicks.

Optimizing your website so that it ranks high on the search engine result page (SERP) is valuable because it will help drive traffic to your site. If you combine properties, Google dominates searches around the world. Google, YouTube, Amazon, and Facebook are the most popular search engines. The website Moz defines SEO as “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.” The term SEO is short for “Search Engine Optimization.” The primary goal of this marketing tactic is to improve your website’s ranking in search engine results so that it pops up at the top of the list when people search for a related keyword.

Using SEO to Drive Traffic to Your VOD Platform.

Youtube video seo